Key Responsibilities:

-Develop monthly, quarterly, and campaign-based content plans aligned with brand goals and admission targets.

-Create structured content calendars for digital and offline platforms.

-Ensure consistent brand voice, tone, and messaging across all communication channels.

-Plan course promotion campaigns, event campaigns, and brand awareness initiatives.

-Write high-quality and engaging content for social media (Facebook, LinkedIn, Instagram, YouTube), Website pages, landing pages, brochures, banners, and promotional materials.

-Collaborate with design and video teams to ensure effective visual storytelling.

-Develop student-centric content addressing career growth, skills, and industry demand.

-Conduct competitor content analysis, identify trending IT skills and career opportunities.

-Research audience psychology and behavior.

-Suggest content themes based on industry demand and enrollment trends

-Monitor content performance (engagement, reach, leads, conversion)

-Analyze campaign results and suggest improvements

-Prepare monthly performance reports

-Continuously refine content strategy based on analytics

Requirements:

-Strong writing proficiency in both Bangla and English.

-Prior experience in content writing, copywriting, or scriptwriting will be preferred.

-Understanding of brand communication, digital platforms, and current content trends.

-Ability to work collaboratively and manage timelines.