Marketing Fundamentals Report
Write a brief report comparing traditional vs. digital marketing for a local business.
As search behavior evolves and social media becomes more than just a platform for engagement, businesses need a smarter way to attract, connect with, and retain audiences. Mastering SEO and Social Media Marketing is becoming essential for building sustainable digital visibility. At Creative IT Institute, explore the skills shaping how brands grow online.
Understand marketing mix (4Ps), consumer behavior, digital vs. traditional marketing, and the buyer's journey.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Marketing Fundamentals & Consumer Behavior | Theory |
| Class 2 | Traditional vs Digital Marketing | Recorded |
| Class 3 | Case Study | Lab |
Marketing Assistant, Digital Marketing Intern, Content Marketing Assistant, Brand Assistant, Sales & Marketing Assistant
Learn what SEO is, conduct keyword research & competitor analysis for different site types (corporate, e-com, affiliate), and use AI for keyword ideas.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Introduction to SEO + Keyword Research (Company + e-commerce site) – Part 01 | Theory |
| Class 2 | Keyword Research (Company + e-commerce site) – Part 02 | Theory |
| Class 3 | Keyword Research (Company + e-commerce site) | Recorded |
| Class 4 | Keyword Research | Lab |
Keyword Research Specialist, SEO Strategist, Market Research Analyst, Freelance Keyword Consultant
Perform manual and tool-based website audits to identify and fix technical issues.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Website Audit | Recorded |
| Class 2 | Website Manual Audit | Theory |
| Class 3 | Website Technical Audit Using Tool | Online |
| Class 4 | Website Analysis | Lab |
Website Audit Specialist, Technical SEO Analyst, SEO Manager, Freelance SEO Consultant, Web Performance Analyst
Set up a localhost, install WordPress, learn basic theme customization and plugin configuration, analyze websites via audit, fix technical issues, set up structured data, create HTML and XML sitemaps, optimize meta tags, improve site architecture, and enhance search engine visibility.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Localhost | Recorded |
| Class 2 | Localhost | Theory |
| Class 3 | SEO Guideline | Theory |
| Class 4 | SEO Setup Guideline preparation based on Audit | Lab |
WordPress Assistant, Website Editor, Junior Developer, WordPress Customizer, Freelance Website Designer, SEO Analyst, Technical SEO Specialist, On-Page SEO Expert, Website Auditor
Learn Amazon Affiliate Marketing, identify profitable niches, conduct keyword research, analyze competitors, optimize affiliate content, and strategically plan for maximum earnings.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Amazon Affiliate + Niche Finalize & Amazon Affiliate (Keyword Research) | Recorded |
| Class 2 | Amazon Affiliate + Niche Finalize | Theory |
| Class 3 | Amazon Affiliate (Keyword Research) | Theory |
| Class 4 | Affiliate Niche & Keyword Research | Lab |
| Class 5 | Competitor Analysis | Theory |
| Class 6 | Competitor Analysis | Lab |
| Class 7 | Website Technical Audit Using Tool | Online |
Affiliate Marketer, Amazon Affiliate Specialist, Niche Research Analyst, Content Strategist, SEO & Affiliate Consultant, Freelance Affiliate Consultant
Master content research, sketching, and writing for affiliate marketing using AI tools (ChatGPT, DeepSeek).
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Content Writing with AI (Blog Website) | Theory |
| Class 2 | Content Writing with AI (Blog Website) | Lab |
Content Writer, SEO Content Specialist, Blog Strategist, AI Content Creator, SEO Analyst, Digital Marketing Executive, Freelance Content & SEO Consultant
Create an optimized Fiverr profile and gig using AI for descriptions and Canva for thumbnails.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Fiverr Marketplace Terms & Conditions + Create Fiverr Account | Theory |
| Class 2 | Create a Fiverr Gig + find clients outside of Fiverr | Theory |
| Class 3 | Fiverr Marketplace | Online |
Freelance Fiverr Seller, Gig Creator, Freelance Digital Services Provider, Client Acquisition Specialist, Fiverr Profile & Content Optimizer, Online Freelance Consultant, Digital Marketing Freelancer
Set up WordPress, customize themes, optimize speed, design pages, configure plugins, and build affiliate-friendly websites. Optimize URLs, meta tags (using AI), content, and images; learn keyword placement and density.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Onsite Optimization | Recorded |
| Class 2 | Onsite Optimization (Live Site) | Theory |
| Class 3 | Advance Website Design (Live Site) | Theory |
| Class 4 | Live Website Design | Lab |
| Class 5 | On-Page SEO & AI Content + Writing Meta Description by Using AI | Theory |
WordPress Assistant, Junior Website Designer, Affiliate Site Builder, Plugin Configuration Executive
Understand different backlink types. Practice directory submissions, guest blogging, and profile creation.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Off-Page SEO | Recorded |
| Class 2 | Off-Page SEO - Part 01 | Theory |
| Class 3 | Off-Page SEO - Part 02 | Theory |
| Class 4 | Off-Page SEO | Lab |
Link Building Specialist, Off-Page SEO Executive, Backlink Analyst, Digital Marketing Associate, SEO Consultant, Freelance SEO Strategist
Create an optimized Upwork & Legiit profile and gig using AI for descriptions and Canva for thumbnails.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Freelancing Guide – Upwork/Legiit | Recorded |
| Class 2 | Create Upwork & Legiit Account, optimization | Theory |
| Class 3 | Review: Freelancing Guide – Upwork, Remote Job | Online |
| Class 4 | Upwork/Legiit | Lab |
Upwork Profile Specialist, Project Catalogue Keyword Research Analyst, Bidding & Proposal Executive, Legit Marketplace Specialist, Service Creation & Optimization Expert
Set up and use Google Search Console, Google Analytics, and Google Business Profile effectively.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Google Search Console & Google Analytics | Recorded |
| Class 2 | Google Search Console (Website Health Check) | Theory |
| Class 3 | Google Analytics (Website Analyzing) | Theory |
| Class 4 | Google Business Profile + AMAZON Associate + Google Algorithm Updates | Online |
| Class 5 | Google Business Profile | Lab |
Webmaster Submission Specialist, Google Analytics Reporting Executive, SEO (Organic Search) Specialist, Google Tag Manager Expert, Google Business Profile Optimization Specialist, Local Page Optimization Executive
Keyword Research, On-Page SEO, Technical SEO, Off-Page SEO, Analytics & Overall SEO Analysis.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Search Engine Optimization | Lab |
| Class 2 | Final Exam on Social Media Marketing | Lab |
Social Media Specialist, Social Media Manager, Content Marketing Specialist, Meta Ads Manager Specialist, Marketing Analytics Specialist
Set up and optimize Facebook Business Pages and Business Manager; plan awareness, engagement, lead-generation and catalog-sales campaigns; research competitors and audiences; use Pixel, Conversion API, Messenger chatbot automation, and video-page monetization.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Facebook Marketing – Part 01 | Theory |
| Class 2 | Facebook Marketing – Part 02 | Theory |
| Class 3 | Facebook Marketing – Part 03 | Theory |
| Class 4 | Facebook Marketing | Recorded |
| Class 5 | Facebook Marketing – Part 04 | Theory |
| Class 6 | Facebook Page Create & Optimize; Ad Campaign | Lab |
| Class 7 | Facebook Marketing – Part 05 | Theory |
| Class 8 | Facebook Marketing – Part 06 | Theory |
| Class 9 | Review: Facebook Marketing | Online |
| Class 10 | Facebook Marketing – Part 07 | Theory |
| Class 11 | Facebook Ad Campaign; ManyChat | Lab |
| Class 12 | Review: Facebook Marketing | Online |
Social Media Executive, Content Creator, Community Manager, Media Buyer, Freelance Social Media Manager
Set up a professional Instagram account and linked Facebook Page; create Reels, Stories and posts; develop organic-growth, influencer, shopping, messaging, advertising and Insights strategies; use AI for hashtag and content ideation.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Instagram Marketing | Theory |
| Class 2 | Instagram Marketing | Theory |
Instagram Marketing Manager, Content Creator, Influencer, Instagram Ads Specialist, Community Manager, Freelance Instagram Consultant
Optimize an Upwork profile, research project keywords, write tailored proposals and cover letters with AI, build service packages and pricing, use Connects/job filters/contracts, manage clients and plan long-term freelance growth.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Freelancing Guide – Upwork | Theory |
| Class 2 | Freelancing Guide – Upwork | Theory |
| Class 3 | Freelancing Guide – Upwork | Lab |
| Class 4 | Freelancing Guide – Upwork | Online |
Freelance Social Media Marketer, Social Media Consultant, Content Strategist, Digital Marketing Freelancer
Create and optimize a YouTube channel; research keywords; optimize titles, descriptions and tags; plan engaging videos; run YouTube Ads; use YouTube Analytics; apply AI to video metadata and content ideas.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | YouTube Marketing | Theory |
| Class 2 | YouTube Video SEO | Theory |
| Class 3 | YouTube Marketing | Recorded |
| Class 4 | YouTube Channel Optimization & Video SEO | Lab |
YouTube Marketing Specialist, Video SEO Specialist, Content Creator, YouTube Ads Specialist, Freelance YouTube Consultant
Optimize personal profiles and Company Pages; develop B2B posts, articles and thought-leadership content; use LinkedIn Ads, advanced search, networking and lead generation; track performance with analytics and AI-assisted content drafting.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | LinkedIn Marketing – Part 01 | Theory |
| Class 2 | LinkedIn Marketing – Part 02 | Theory |
| Class 3 | LinkedIn Marketing | Recorded |
| Class 4 | LinkedIn Page Optimization | Lab |
LinkedIn Marketing Specialist, B2B Lead Generation Specialist, Social Media Strategist, LinkedIn Ads Specialist, Freelance LinkedIn Consultant
Understand email marketing types; manage Mailchimp contacts and audience segments; design responsive email campaigns; create welcome and nurture automations; use AI for subject lines and templates; analyze engagement and conversions.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Email Marketing | Theory |
| Class 2 | Email Marketing | Theory |
| Class 3 | Email Marketing | Lab |
Email Marketing Specialist, CRM Marketing Assistant, Marketing Automation Specialist, Freelance Email Marketer
Create a Pinterest Business account, claim a website, optimize Pins and Boards with keywords, explore Promoted Pins and shopping ads, and use Pinterest Analytics to improve discovery, traffic and engagement.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Pinterest Marketing | Theory |
Pinterest Marketing Specialist, Content Marketer, Social Media Specialist, Freelance Pinterest Consultant
Set up a TikTok Business account; understand platform trends and formats; create trend-aligned videos; explore In-Feed ads and branded hashtag campaigns; learn community growth, analytics and TikTok Pixel concepts; use AI for content ideation.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | TikTok Marketing | Theory |
| Class 2 | TikTok Marketing | Theory |
| Class 3 | TikTok Marketing | Recorded |
TikTok Marketing Manager, Viral Content Creator, TikTok Ads Specialist, Social Media Strategist, Freelance TikTok Consultant
Optimize an X Business Profile; create tweets, threads and trend-based content; explore X Ads Manager, ad objectives and targeting; grow communities and analyze performance metrics.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | X (Twitter) Marketing | Theory |
| Class 2 | X (Twitter) Marketing | Theory |
X Marketing Manager, Community Engagement Specialist, Social Media Analyst, Paid Social Specialist, Freelance X Consultant
Plan social media budgets, allocate spend across campaigns, calculate projected ROI/ROAS, build pricing and service packages, prepare client proposals and presentations, forecast results with analytics/AI, negotiate and close clients.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Social Media Budgeting & Client Pitching | Theory |
| Class 2 | Social Media Budgeting & Client Pitching | Theory |
| Class 3 | Social Media Budgeting & Client Pitching | Lab |
| Class 4 | Social Media Budgeting & Client Pitching | Online |
Social Media Strategist, Digital Account Manager, Media Planner, Freelance SMM Consultant, Agency Owner
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Every project is portfolio-grade and presented with mockups, the way a client would receive it.
Write a brief report comparing traditional vs. digital marketing for a local business.
Conduct keyword research for a given niche and create a spreadsheet with primary and secondary keywords, search volume, and difficulty.
Perform a technical SEO audit of a website using free tools (e.g., Screaming Frog, etc) and document the findings and recommendations.
Prepare a comprehensive sales proposal for a client, presenting your keyword research and audit findings with a clear plan and pricing.
Install WordPress on localhost and publish a basic blog post.
Identify a profitable niche for Amazon affiliate marketing and list 10 potential product keywords.
Use an AI tool (like ChatGPT) to research and generate a draft for a 500-word article on a given topic.
Create a complete Fiverr gig offering a basic SEO service (e.g., keyword research, on-page audit).
Optimize the published blog post for a target keyword (URL, meta title, meta description, headings, image alt text).
Create 10 different types of free backlinks (Profile, Directory, Blog Comment, etc.) for a mock website.
Create a mock Google Business Profile for a local business or personal profile, optimizing all fields.
Create a complete Legiit profile offering a basic SEO service (e.g., keyword research, on-page audit).
Create and fully optimize a Facebook Business Page for a mock or real business, focusing on branding, keyword-rich content, and complete information architecture to maximize organic reach.
Plan, build, and launch a complete end-to-end Facebook Ad campaign, targeting a specific funnel stage (Awareness, Engagement, or Lead Generation), and analyze its performance metrics.
Implement advanced tracking by installing the Facebook Pixel and configuring the Conversions API on a website to ensure accurate data collection for campaign optimization and attribution.
Build an automated lead generation or customer service chatbot using ManyChat or Meta Business Suite to engage with page visitors and qualify leads without manual intervention.
Create and fully optimize an Instagram Business Profile for a mock or real brand, focusing on visual branding, keyword-rich bio, content strategy, and engagement features to maximize organic reach and audience growth.
Create and fully optimize an Upwork freelancer profile, craft a winning proposal, and develop a strategic pricing model to attract high-value clients and secure projects in your chosen niche.
Create and fully optimize a YouTube channel for a specific niche, develop a content strategy aligned with audience interests, and implement advanced video SEO techniques to maximize visibility, subscriber growth, and viewer retention.
Create and fully optimize a professional LinkedIn profile, develop a consistent content calendar focused on industry insights, and implement engagement strategies to build thought leadership and generate quality B2B leads.
Create and execute a complete email marketing campaign using Mailchimp, including list building, segmentation, automated welcome sequences, and performance analysis to drive engagement and conversions.
Create and optimize a Pinterest Business account, design and schedule keyword-rich Pins across multiple boards, and implement Rich Pins to drive website traffic and brand engagement.
Create and optimize a TikTok Business account, produce engaging and trend-aligned video content, and implement growth strategies to increase followers, engagement, and brand visibility.
X (Twitter) Marketing make a project create and optimize an X (Twitter) Business profile, develop a content calendar with engaging tweets and threads, and implement interaction strategies to grow followers and enhance brand presence.
Develop a comprehensive social media budget plan for a mock business, and create a compelling client pitch presentation that outlines strategy, projected ROI, and campaign deliverables.
more practical projects across the course modules.
Free consultation & path planning
Enrol, orientation & kick-off
4 month, 51 classes begin
Theory, lab & AI workflows
27 client-grade builds
Viva, exam & course certificate
CV, interview & portfolio polish
Placement referral or freelance
Build your career in SEO and Social Media Marketing by developing skills in organic growth, content strategy, audience engagement, and social media campaigns. Learn to help brands strengthen their online presence, reach the right audience, generate leads, and achieve sustainable digital growth.
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To enroll at Creative IT Institute, choose your preferred course and enroll online or in person at your nearest campus. If needed, our counsellors can help you pick the course that suits you best.
Our counsellors will help you choose the right course based on your interests and career goals.
Our courses run online, offline and in a hybrid format that combines both, so students can learn in the way that suits them.
Yes, you get direct support and guidance from experienced mentors throughout the course.
Yes. Creative IT Institute is ISO 9001 certified and issues a course certificate after you complete your assessments and projects.
Master AI-powered marketing to attract customers, boost sales, and grow brands.
Master social media marketing with AI, creative strategy, and data-driven growth techniques.
Master SEO to boost rankings, traffic, and visibility.
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