Facebook Page Creation & Optimization
Create and fully optimize a Facebook Business Page for a mock or real business, focusing on branding, keyword-rich content, and complete information architecture to maximize organic reach.
Over 60% of the world now uses social media, and it is evolving from simple brand communication into an AI-powered growth engine. As audiences, algorithms, and commerce change every day, businesses need marketers who think beyond posting. Creative IT's Professional Social Media Marketing course combines creativity, data, and strategy to help you lead with confidence in the new era.
Audience creation and targeting, ad campaign strategy and setup, Facebook Business Manager, Pixel and Conversion API, competitor and market research, AI and automation tools, and practical campaign execution.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Facebook Marketing – Part 01 | Theory |
| Class 2 | Facebook Marketing – Part 02 | Theory |
| Class 3 | Facebook Marketing – Part 03 | Theory |
| Class 4 | Facebook Marketing | Recorded |
| Class 5 | Facebook Marketing – Part 04 | Theory |
| Class 6 | Facebook page create & optimize; Ad campaign | Lab |
| Class 7 | Facebook Marketing – Part 05 | Theory |
| Class 8 | Facebook Marketing – Part 06 | Theory |
| Class 9 | Review: Facebook Marketing | Online |
| Class 10 | Facebook Marketing – Part 07 | Theory |
| Class 11 | Facebook Ad Campaign; Manychat | Lab |
| Class 12 | Review: Facebook Marketing | Online |
Social Media Executive . Content Creator . Community Manager . Media Buyer . Freelance Social Media Manager
Set up and optimize a professional Instagram account, use Business Suite, build organic growth strategies, and apply AI tools for hashtag sets and content ideas.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Instagram Marketing | Theory |
| Class 2 | Instagram Marketing | Theory |
Instagram Marketing Manager . Content Creator & Influencer . Instagram Ads Specialist . Community Manager . Freelance Instagram Consultant
Optimize an Upwork profile, research keywords for projects, write winning proposals with AI, develop pricing and service models, and build sustainable client-management and outreach strategies.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Freelancing Guide - Upwork | Theory |
| Class 2 | Freelancing Guide - Upwork | Theory |
| Class 3 | Freelancing Guide - Upwork | Lab |
| Class 4 | Freelancing Guide - Upwork | Online |
Keyword Research Specialist . SEO Content Strategist . On-Page SEO Analyst . Market Intelligence Analyst . Freelance SEO Consultant
Create and optimize a YouTube channel, master video SEO, promote videos using Google Ads, and use AI for YouTube title, description, and tag generation.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | YouTube Marketing | Theory |
| Class 2 | YouTube Video SEO | Theory |
| Class 3 | YouTube Marketing | Recorded |
| Class 4 | YouTube channel optimization & video SEO | Lab |
Website Audit Specialist . Technical SEO Analyst . SEO Manager . Freelance SEO Consultant . Web Performance Analyst
Optimize personal profiles and company pages, develop B2B content strategy, generate leads, manage job posting, and apply AI to thought-leadership content and industry engagement.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | LinkedIn Marketing – Part 01 | Theory |
| Class 2 | LinkedIn Marketing – Part 02 | Theory |
| Class 3 | LinkedIn Marketing | Recorded |
| Class 4 | LinkedIn Page Optimization | Lab |
Website Audit Specialist . Technical SEO Analyst . SEO Manager . Freelance SEO Consultant . Web Performance Analyst
Understand email marketing types, create and manage Mailchimp campaigns, segment audiences, design email templates, build automation sequences, and analyze campaign performance.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Email Marketing | Theory |
| Class 2 | Email Marketing | Theory |
| Class 3 | Email Marketing | Lab |
Website Audit Specialist . Technical SEO Analyst . SEO Manager . Freelance SEO Consultant . Web Performance Analyst
Create and optimize a Pinterest Business account, develop keyword-rich Pins and Boards, use Rich Pins, run advertising campaigns, and analyze performance.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Pinterest Marketing | Theory |
Website Audit Specialist . Technical SEO Analyst . SEO Manager . Freelance SEO Consultant . Web Performance Analyst
Create a TikTok Business account, understand ad formats and the platform algorithm, set up TikTok Pixel, optimize campaigns, and use AI for viral content and trending audio ideas.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | TikTok Marketing | Theory |
| Class 2 | TikTok Marketing | Theory |
| Class 3 | TikTok Marketing | Recorded |
TikTok Marketing Manager . Viral Content Creator . TikTok Ads Specialist . Social Media Strategist . Freelance TikTok Consultant
Set up X Ads Manager, understand ad formats and trend/interest targeting, analyze campaign results, and use AI for real-time engagement and tweet copy generation.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | X (Twitter) Marketing | Theory |
| Class 2 | X (Twitter) Marketing | Theory |
X (Twitter) Marketing Manager . Community Engagement Specialist . Social Media Analyst . Paid Social Specialist (X Ads) . Freelance X Consultant
Create client budgets and pricing models, calculate projected ROI/ROAS, forecast campaign results with AI-powered analytics, build proposals, and develop negotiation and closing skills.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Social Media Budgeting & Client Pitching | Theory |
| Class 2 | Social Media Budgeting & Client Pitching | Theory |
| Class 3 | Social Media Budgeting & Client Pitching | Lab |
| Class 4 | Social Media Budgeting & Client Pitching | Online |
Social Media Strategist . Digital Account Manager . Media Planner . Freelance SMM Consultant . Agency Owner
Develop a complete social media plan and run a live campaign for a mock or client brand, demonstrating practical application across the course.
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Final Exam on Social Media Marketing | Lab |
Share your details and our team will reserve your seat in an upcoming free class of Professional Social Media Marketing.
Every project is portfolio-grade and presented with mockups, the way a client would receive it.
Create and fully optimize a Facebook Business Page for a mock or real business, focusing on branding, keyword-rich content, and complete information architecture to maximize organic reach.
Plan, build, and launch a complete end-to-end Facebook Ad campaign, targeting a specific funnel stage (Awareness, Engagement, or Lead Generation), and analyze its performance metrics.
Implement advanced tracking by installing the Facebook Pixel and configuring the Conversions API on a website to ensure accurate data collection for campaign optimization and attribution.
Build an automated lead generation or customer service chatbot using ManyChat or Meta Business Suite to engage with page visitors and qualify leads without manual intervention.
Create and fully optimize an Instagram Business Profile for a mock or real brand, focusing on visual branding, keyword-rich bio, content strategy, and engagement features to maximize organic reach and audience growth.
Create and fully optimize an Upwork freelancer profile, craft a winning proposal, and develop a strategic pricing model to attract high-value clients and secure projects in your chosen niche.
Create and fully optimize a YouTube channel for a specific niche, develop a content strategy aligned with audience interests, and implement advanced video SEO techniques to maximize visibility, subscriber growth, and viewer retention.
Create and fully optimize a professional LinkedIn profile, develop a consistent content calendar focused on industry insights, and implement engagement strategies to build thought leadership and generate quality B2B leads.
Create and execute a complete email marketing campaign using Mailchimp, including list building, segmentation, automated welcome sequences, and performance analysis to drive engagement and conversions.
Create and optimize a Pinterest Business account, design and schedule keyword-rich Pins across multiple boards, and implement Rich Pins to drive website traffic and brand engagement.
Create and optimize a TikTok Business account, produce engaging and trend-aligned video content, and implement growth strategies to increase followers, engagement, and brand visibility.
X (Twitter) Marketing make a project create and optimize an X (Twitter) Business profile, develop a content calendar with engaging tweets and threads, and implement interaction strategies to grow followers and enhance brand presence.
Develop a comprehensive social media budget plan for a mock business, and create a compelling client pitch presentation that outlines strategy, projected ROI, and campaign deliverables.
more practical projects across the course modules.
Free consultation & path planning
Enrol, orientation & kick-off
4 month, 51 classes begin
Theory, lab & AI workflows
27 client-grade builds
Viva, exam & course certificate
CV, interview & portfolio polish
Placement referral or freelance
Creative IT's career placement department prepares your CV and portfolio and refers you to matched companies. We don't guarantee employment — outcomes depend on your own work.
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"The Digital Marketing Professional course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."
No. We Don't. We will not make you earn, but we can make you capable of earning. Earning will depend entirely on your subject-specific knowledge, skills, and qualifications. We will help you with training and proper guidance on specific courses, related marketplaces, and how to get jobs in the marketplace. You have to make your earning journey smooth by sharpening your skills through time, effort, and patience. And how much you earn will depend on how much effort and time you put into your job. And remember one thing; freelancing is not the only option for earning money. You can also earn by hunting local clients, doing remote jobs, or running your own business.
Yes, you will receive a certificate if you successfully complete the course. You can also get a certification from the Govt Board of Technical Education by attending an assessment exam.
After completing a course you can work as a freelancer in the online market as well as get the opportunity in the local marketplace. At the end of the course we refer our students to various companies through our Career Placement Department. If you attend classes regularly, and complete the course by taking all the projects and exams, then you have a great chance of getting a well-paid job.
Earning depends on your own subject skills and qualifications. At the end of the course, we refer our students to various companies through our Career Placement Department. If you attend classes regularly and complete the course with all the projects and exams, you have a great chance of getting a job after the course through our career placement department.
Our course fee is high for the additional services that we provide to all of our students. Paying once you get a lifetime opportunity to seek any career advice or help from us. With the course module, you get lab facilities and 24/7 online support so that you can reach us at your convenient time. In addition, we provide you with internship facilities for hands-on experience.
Master AI-powered marketing to attract customers, boost sales, and grow brands.
Boost Organic Traffic, Generate Qualified Leads & Increase Brand Engagement
Master SEO to boost rankings, traffic, and visibility.
Share your details and our team will reserve your seat in an upcoming free class of Professional Social Media Marketing.
Fill in the form to reserve your seat in a free class.
Fill in the form to book your seat.
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Fill in the form and an advisor will call you within one working day with the best discount available for this course.