Marketing Fundamentals Report
Write a brief report comparing traditional vs. digital marketing for a local business.
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Diploma in Digital Marketing & Analytics
By 2030, 39% of today’s core job skills are expected to change. As businesses compete for online visibility, customers, and sales, the demand for skilled digital marketers continues to evolve. From SEO and paid advertising to AI-powered marketing and analytics, the future offers expanding opportunities for professionals who can turn digital strategies into measurable business growth.
- DURATION
- 12 Months
- PROJECTS
- 36
- CLASSES
- 96
- BONUS TRACK
- 32
Offline �� Theory + Lab
Online live
Recorded
video
OVERVIEW
COURSE OVERVIEW
Turn your digital marketing skills into measurable results with our Diploma in Digital Marketing & Analytics. Master SEO, social media, paid advertising, e-commerce, AI-powered marketing, GA4, and GTM through hands-on projects. Learn to optimize campaigns, improve conversions, analyze performance, and drive business growth with practical, industry-relevant skills for today's digital landscape.
- AI-Powered SEO & Content Strategy
- Social Media Marketing & Paid Campaigns
- Advanced Google Ads & Performance Marketing
- E-commerce & Shopify Store Development
- Web Analytics & Conversion Tracking
- Server-Side Tracking & Marketing Data
- Marketing Automation & Customer Engagement
- Real-World Projects & Freelancing Preparation
Who it's for
Aspiring freelancers
Aspiring freelancers
Career switchers
Career switchers
Job seekers
Job seekers
Students
Students
Prerequisites
Basic computer skills
Basic computer skills
Basic English reading
Basic English reading
Desktop or laptop
Desktop or laptop
Internet connection
Internet connection
Our Facilities
24/7 Support
24/7 Support
Career Advancement Program
Career Advancement Program
Career Placement Support
Career Placement Support
CIT.Tools
CIT.Tools
Class Videos
Class Videos
English Language
English Language
Freelancing Special Class
Freelancing Special Class
Lifetime Support
Lifetime Support
Practice Lab Support
Practice Lab Support
Prerequisite Course
Prerequisite Course
Review Class
Review Class
Virtual Internship
Virtual Internship
CURRICULUM
28 Modules, 128 Classes
128 classes
36 projects
41 resources
20 recorded videos
Understand marketing mix (4Ps), consumer behavior, digital vs. traditional marketing, and the buyer's journey.
ON CAMPUS THEORY
1 class
LAB PRACTICAL
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Marketing Fundamentals & Consumer Behavior | Theory |
| Class 2 | Traditional vs Digital Marketing | Recorded |
| Class 3 | Case Study | Lab |
CAREER PATH
Marketing Assistant, Digital Marketing Intern, Content Marketing Assistant, Brand Assistant, Sales & Marketing Assistant
Learn what SEO is, conduct keyword research & competitor analysis for different site types (corporate, e-com, affiliate), and use AI for keyword ideas.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Introduction to SEO + Keyword Research (Company + e-commerce site) – Part 01 | Theory |
| Class 2 | Keyword Research (Company + e-commerce site) – Part 02 | Theory |
| Class 3 | Keyword Research (Company + e-commerce site) | Recorded |
| Class 4 | Keyword Research | Lab |
CAREER PATH
Keyword Research Specialist, SEO Strategist, Market Research Analyst, Freelance Keyword Consultant
Perform manual and tool-based website audits to identify and fix technical issues.
ON CAMPUS THEORY
1 class
LAB PRACTICAL
1 class
ONLINE THEORY
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Website Audit | Recorded |
| Class 2 | Website Manual Audit | Theory |
| Class 3 | Website Technical Audit Using Tool | Online |
| Class 4 | Website Analysis | Lab |
CAREER PATH
Website Audit Specialist, Technical SEO Analyst, SEO Manager, Freelance SEO Consultant, Web Performance Analyst
Set up a localhost, install WordPress, learn basic theme customization and plugin configuration, analyze websites via audit, fix technical issues, set up structured data, create HTML and XML sitemaps, optimize meta tags, improve site architecture, and enhance search engine visibility.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Localhost | Recorded |
| Class 2 | Localhost | Theory |
| Class 3 | SEO Guideline | Theory |
| Class 4 | SEO Setup Guideline preparation based on Audit | Lab |
CAREER PATH
WordPress Assistant, Website Editor, Junior Developer, WordPress Customizer, Freelance Website Designer, SEO Analyst, Technical SEO Specialist, On-Page SEO Expert, Website Auditor
Learn Amazon Affiliate Marketing, identify profitable niches, conduct keyword research, analyze competitors, optimize affiliate content, and strategically plan for maximum earnings.
ON CAMPUS THEORY
3 classes
LAB PRACTICAL
2 classes
ONLINE THEORY
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Amazon Affiliate + Niche Finalize & Amazon Affiliate (Keyword Research) | Recorded |
| Class 2 | Amazon Affiliate + Niche Finalize | Theory |
| Class 3 | Amazon Affiliate (Keyword Research) | Theory |
| Class 4 | Affiliate Niche & Keyword Research | Lab |
| Class 5 | Competitor Analysis | Theory |
| Class 6 | Competitor Analysis | Lab |
| Class 7 | Website Technical Audit Using Tool | Online |
CAREER PATH
Affiliate Marketer, Amazon Affiliate Specialist, Niche Research Analyst, Content Strategist, SEO & Affiliate Consultant, Freelance Affiliate Consultant
Master content research, sketching, and writing for affiliate marketing using AI tools (ChatGPT, DeepSeek).
ON CAMPUS THEORY
1 class
LAB PRACTICAL
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Content Writing with AI (Blog Website) | Theory |
| Class 2 | Content Writing with AI (Blog Website) | Lab |
CAREER PATH
Content Writer, SEO Content Specialist, Blog Strategist, AI Content Creator, SEO Analyst, Digital Marketing Executive, Freelance Content & SEO Consultant
Create an optimized Fiverr profile and gig using AI for descriptions and Canva for thumbnails.
ON CAMPUS THEORY
2 classes
ONLINE THEORY
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Fiverr Marketplace Terms & Conditions + Create Fiverr Account | Theory |
| Class 2 | Create a Fiverr Gig + find clients outside of Fiverr | Theory |
| Class 3 | Fiverr Marketplace | Online |
CAREER PATH
Freelance Fiverr Seller, Gig Creator, Freelance Digital Services Provider, Client Acquisition Specialist, Fiverr Profile & Content Optimizer, Online Freelance Consultant, Digital Marketing Freelancer
Set up WordPress, customize themes, optimize speed, design pages, configure plugins, and build affiliate-friendly websites. Optimize URLs, meta tags (using AI), content, and images; learn keyword placement and density.
ON CAMPUS THEORY
3 classes
LAB PRACTICAL
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Onsite Optimization | Recorded |
| Class 2 | Onsite Optimization (Live Site) | Theory |
| Class 3 | Advance Website Design (Live Site) | Theory |
| Class 4 | Live Website Design | Lab |
| Class 5 | On-Page SEO & AI Content + Writing Meta Description by Using AI | Theory |
CAREER PATH
WordPress Assistant, Junior Website Designer, Affiliate Site Builder, Plugin Configuration Executive
Understand different backlink types. Practice directory submissions, guest blogging, and profile creation.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Off-Page SEO | Recorded |
| Class 2 | Off-Page SEO - Part 01 | Theory |
| Class 3 | Off-Page SEO - Part 02 | Theory |
| Class 4 | Off-Page SEO | Lab |
CAREER PATH
Link Building Specialist, Off-Page SEO Executive, Backlink Analyst, Digital Marketing Associate, SEO Consultant, Freelance SEO Strategist
Create an optimized Upwork & Legiit profile and gig using AI for descriptions and Canva for thumbnails.
ON CAMPUS THEORY
1 class
LAB PRACTICAL
1 class
ONLINE THEORY
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Freelancing Guide – Upwork/Legiit | Recorded |
| Class 2 | Create Upwork & Legiit Account, optimization | Theory |
| Class 3 | Review: Freelancing Guide – Upwork, Remote Job | Online |
| Class 4 | Upwork/Legiit | Lab |
CAREER PATH
Upwork Profile Specialist, Project Catalogue Keyword Research Analyst, Bidding & Proposal Executive, Legit Marketplace Specialist, Service Creation & Optimization Expert
Set up and use Google Search Console, Google Analytics, and Google Business Profile effectively.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
ONLINE THEORY
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Google Search Console & Google Analytics | Recorded |
| Class 2 | Google Search Console (Website Health Check) | Theory |
| Class 3 | Google Analytics (Website Analyzing) | Theory |
| Class 4 | Google Business Profile + AMAZON Associate + Google Algorithm Updates | Online |
| Class 5 | Google Business Profile | Lab |
CAREER PATH
Webmaster Submission Specialist, Google Analytics Reporting Executive, SEO (Organic Search) Specialist, Google Tag Manager Expert, Google Business Profile Optimization Specialist, Local Page Optimization Executive
Keyword Research, On-Page SEO, Technical SEO, Off-Page SEO, Analytics & Overall SEO Analysis.
LAB PRACTICAL
2 classes
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Search Engine Optimization | Lab |
| Class 2 | Final Exam on Social Media Marketing | Lab |
CAREER PATH
Social Media Specialist, Social Media Manager, Content Marketing Specialist, Meta Ads Manager Specialist, Marketing Analytics Specialist
Set up and optimize Facebook Business Pages and Business Manager; plan awareness, engagement, lead-generation and catalog-sales campaigns; research competitors and audiences; use Pixel, Conversion API, Messenger chatbot automation, and video-page monetization.
ON CAMPUS THEORY
7 classes
LAB PRACTICAL
2 classes
ONLINE THEORY
2 classes
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Facebook Marketing – Part 01 | Theory |
| Class 2 | Facebook Marketing – Part 02 | Theory |
| Class 3 | Facebook Marketing – Part 03 | Theory |
| Class 4 | Facebook Marketing | Recorded |
| Class 5 | Facebook Marketing – Part 04 | Theory |
| Class 6 | Facebook Page Create & Optimize; Ad Campaign | Lab |
| Class 7 | Facebook Marketing – Part 05 | Theory |
| Class 8 | Facebook Marketing – Part 06 | Theory |
| Class 9 | Review: Facebook Marketing | Online |
| Class 10 | Facebook Marketing – Part 07 | Theory |
| Class 11 | Facebook Ad Campaign; ManyChat | Lab |
| Class 12 | Review: Facebook Marketing | Online |
CAREER PATH
Social Media Executive, Content Creator, Community Manager, Media Buyer, Freelance Social Media Manager
Set up a professional Instagram account and linked Facebook Page; create Reels, Stories and posts; develop organic-growth, influencer, shopping, messaging, advertising and Insights strategies; use AI for hashtag and content ideation.
ON CAMPUS THEORY
2 classes
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Instagram Marketing | Theory |
| Class 2 | Instagram Marketing | Theory |
CAREER PATH
Instagram Marketing Manager, Content Creator, Influencer, Instagram Ads Specialist, Community Manager, Freelance Instagram Consultant
Optimize an Upwork profile, research project keywords, write tailored proposals and cover letters with AI, build service packages and pricing, use Connects/job filters/contracts, manage clients and plan long-term freelance growth.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
ONLINE THEORY
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Freelancing Guide – Upwork | Theory |
| Class 2 | Freelancing Guide – Upwork | Theory |
| Class 3 | Freelancing Guide – Upwork | Lab |
| Class 4 | Freelancing Guide – Upwork | Online |
CAREER PATH
Freelance Social Media Marketer, Social Media Consultant, Content Strategist, Digital Marketing Freelancer
Create and optimize a YouTube channel; research keywords; optimize titles, descriptions and tags; plan engaging videos; run YouTube Ads; use YouTube Analytics; apply AI to video metadata and content ideas.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | YouTube Marketing | Theory |
| Class 2 | YouTube Video SEO | Theory |
| Class 3 | YouTube Marketing | Recorded |
| Class 4 | YouTube Channel Optimization & Video SEO | Lab |
CAREER PATH
YouTube Marketing Specialist, Video SEO Specialist, Content Creator, YouTube Ads Specialist, Freelance YouTube Consultant
Optimize personal profiles and Company Pages; develop B2B posts, articles and thought-leadership content; use LinkedIn Ads, advanced search, networking and lead generation; track performance with analytics and AI-assisted content drafting.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | LinkedIn Marketing – Part 01 | Theory |
| Class 2 | LinkedIn Marketing – Part 02 | Theory |
| Class 3 | LinkedIn Marketing | Recorded |
| Class 4 | LinkedIn Page Optimization | Lab |
CAREER PATH
LinkedIn Marketing Specialist, B2B Lead Generation Specialist, Social Media Strategist, LinkedIn Ads Specialist, Freelance LinkedIn Consultant
Understand email marketing types; manage Mailchimp contacts and audience segments; design responsive email campaigns; create welcome and nurture automations; use AI for subject lines and templates; analyze engagement and conversions.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Email Marketing | Theory |
| Class 2 | Email Marketing | Theory |
| Class 3 | Email Marketing | Lab |
CAREER PATH
Email Marketing Specialist, CRM Marketing Assistant, Marketing Automation Specialist, Freelance Email Marketer
Create a Pinterest Business account, claim a website, optimize Pins and Boards with keywords, explore Promoted Pins and shopping ads, and use Pinterest Analytics to improve discovery, traffic and engagement.
ON CAMPUS THEORY
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Pinterest Marketing | Theory |
CAREER PATH
Pinterest Marketing Specialist, Content Marketer, Social Media Specialist, Freelance Pinterest Consultant
Set up a TikTok Business account; understand platform trends and formats; create trend-aligned videos; explore In-Feed ads and branded hashtag campaigns; learn community growth, analytics and TikTok Pixel concepts; use AI for content ideation.
ON CAMPUS THEORY
2 classes
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | TikTok Marketing | Theory |
| Class 2 | TikTok Marketing | Theory |
| Class 3 | TikTok Marketing | Recorded |
CAREER PATH
TikTok Marketing Manager, Viral Content Creator, TikTok Ads Specialist, Social Media Strategist, Freelance TikTok Consultant
Optimize an X Business Profile; create tweets, threads and trend-based content; explore X Ads Manager, ad objectives and targeting; grow communities and analyze performance metrics.
ON CAMPUS THEORY
2 classes
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | X (Twitter) Marketing | Theory |
| Class 2 | X (Twitter) Marketing | Theory |
CAREER PATH
X Marketing Manager, Community Engagement Specialist, Social Media Analyst, Paid Social Specialist, Freelance X Consultant
Plan social media budgets, allocate spend across campaigns, calculate projected ROI/ROAS, build pricing and service packages, prepare client proposals and presentations, forecast results with analytics/AI, negotiate and close clients.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
1 class
ONLINE THEORY
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Social Media Budgeting & Client Pitching | Theory |
| Class 2 | Social Media Budgeting & Client Pitching | Theory |
| Class 3 | Social Media Budgeting & Client Pitching | Lab |
| Class 4 | Social Media Budgeting & Client Pitching | Online |
CAREER PATH
Social Media Strategist, Digital Account Manager, Media Planner, Freelance SMM Consultant, Agency Owner
Learn how Google Ads works—from fundamental ad ecosystem and account setup to creating high-performing campaigns using AI-driven ad copy, automated bidding, and campaign optimization practices.
ON CAMPUS THEORY
6 classes
LAB PRACTICAL
2 classes
RECORDED VIDEO
2 classes
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Digital Marketing Funnel & Google Ads Ecosystem & Career Opportunities | Theory |
| Class 2 | Creating a Google Ads Account & Billing, Payment & Structure | Theory |
| Class 3 | Google Ads Networks Overview & Basic Metrics (Impressions, Clicks) | Recorded |
| Class 4 | Varieties of Google Ads Networks - AdSense Overview, Core Metrics Foundation (Impressions, CTR, CPC, Quality Score) | Theory |
| Class 5 | Ads Transparency - Create Manager Account - Close Variant - Ad Rank Policy | Theory |
| Class 6 | Basic Ad Copy Principles & Intro to AI Tools | Recorded |
| Class 7 | Ad Copy & Extensions (AI-Powered Creation) | Theory |
| Class 8 | Campaign Settings, Budgets & Automated Bidding | Theory |
| Class 9 | Build a Complete Responsive Search Campaign | Lab |
| Class 10 | Dynamic Search Campaign, A/B Testing & Campaign Optimization | Lab |
CAREER PATH
Google Ads Specialist, PPC Executive, Performance Marketer, Search Engine Marketing (SEM) Manager, Digital Advertising Analyst, Freelance Google Ads Manager, Paid Media Strategist
Learn how to set up Google Merchant Center, optimize product feeds, run Shopping & Performance Max campaigns, track conversions, integrate GA4, and leverage AI-powered Demand Gen strategies for e-commerce growth.
ON CAMPUS THEORY
5 classes
LAB PRACTICAL
2 classes
ONLINE THEORY
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Landing Page Optimization & Conversion Tracking Setup (GA-4 Linking) | Recorded |
| Class 2 | Landing Page Optimization - Conversion Tracking Setup - Linking Google Ads to GA-4 | Theory |
| Class 3 | GMC Setup & Product Feed Optimization | Theory |
| Class 4 | Advanced PMax Strategies & Audience Signals | Online |
| Class 5 | Shopping Campaigns Structure & Strategy | Theory |
| Class 6 | Advanced PMax Strategies & Audience Signals | Theory |
| Class 7 | Build Shopping/PMax Campaigns | Lab |
| Class 8 | Demand Gen vs Discovery – Placement Details & Demand Gen Setup Requirements | Theory |
| Class 9 | Set up AI-Powered Demand Gen Campaign | Lab |
CAREER PATH
Google Shopping Ads Specialist, E-commerce PPC Manager, Performance Marketer, Product Feed Optimization Expert, Google Merchant Center Specialist, Paid Media Strategist, Freelance Google Ads Expert (E-commerce Focus)
This module helps learners master YouTube Ads, Video ad formats, Display & Discovery campaigns, and advanced analytics. Students will understand campaign objectives, audience strategy, bidding methods (CPV/CPM), attribution modeling, and how to optimize performance for ROAS and conversion value.
ON CAMPUS THEORY
4 classes
ONLINE THEORY
1 class
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | YouTube & Video Ads Strategy (CPV) Bumper & Outstream Ads | Recorded |
| Class 2 | YouTube & Video Ads Strategy (CPV) Bumper & Outstream ads | Theory |
| Class 3 | Display & Discovery Campaigns (CPM, Frequency metrics) | Theory |
| Class 4 | Set Up a Sales Campaign Analytics | Theory |
| Class 5 | Attribution Modeling (ROAS, CPA, Conversion Value) | Theory |
| Class 6 | Final Discussion | Online |
CAREER PATH
Google Ads Video Specialist, YouTube Ads Strategist, Display & Performance Marketing Expert, Paid Media Analyst, Digital Advertising Manager, Performance Marketer, Google Analytics & Attribution Analyst, Freelance Google Ads Expert
This module teaches learners how to professionally build, customize, and optimize a Shopify store from scratch. Students will learn theme customization, product upload systems, page-building tools, payment & shipping setup, technical SEO, and performance optimization.
ON CAMPUS THEORY
6 classes
LAB PRACTICAL
2 classes
ONLINE THEORY
1 class
RECORDED VIDEO
2 classes
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Overview of E-commerce Platforms – Shopify CMS – Career Opportunities | Recorded |
| Class 2 | Overview of E-commerce Platforms – Shopify CMS – Career Opportunities - Create Partner Account | Theory |
| Class 3 | Store Creation – Admin Dashboard Overview – Collection, Color scheme - Logo and Site Icon Setup | Theory |
| Class 4 | Product upload – Manual & Dynamic | Lab |
| Class 5 | Home Page Design – All Section – Basic Layout & Section Overview | Recorded |
| Class 6 | Home Page Design – All Section | Theory |
| Class 7 | Premium Theme Customization | Theory |
| Class 8 | Gem Page Builder – Design Product, About & Contact Page | Theory |
| Class 9 | Payment Gateway Integration - Shipping & Delivery Setup - Tax Setup Discount Coupon Creation | Theory |
| Class 10 | Create Fb Ads & Business manager Account - Pixel & Conversion API setup Customer Chat: Messenger chat Bubble setup | Lab |
| Class 11 | Final Discussion | Online |
CAREER PATH
Shopify Store Designer, Shopify Developer (No-Code), E-commerce SEO Specialist, Shopify Product Upload & Catalog Manager, Shopify Theme Customization Expert, Shopify Dropshipping Store Builder, E-commerce Performance Marketer, Freelance Shopify Store Setup Expert
This module equips learners with advanced SEO skills specifically tailored for Shopify stores. Students will master product page SEO, backlink-building strategies, SEO analytics, and Shopify performance tracking.
ON CAMPUS THEORY
2 classes
LAB PRACTICAL
2 classes
RECORDED VIDEO
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Product Page SEO - SEO Analytics & Reporting (Organic Traffic, Rankings, Click-Through Rate) | Theory |
| Class 2 | Backlink | Recorded |
| Class 3 | Backlink - Guest Posting, Web 2.0, Social Bookmarking Etc. | Theory |
| Class 4 | Full Store SEO Audit | Lab |
| Class 5 | Shopify Analytics Details Submitting Website to Webmaster- Page indexation details - Problem solving by GSC | Lab |
CAREER PATH
Shopify SEO Specialist, E-commerce SEO Manager, Technical SEO Analyst, Backlink Outreach Specialist, SEO Reporting & Analytics Expert, E-commerce Growth Strategist, Freelance Shopify SEO Consultant
This module is designed to evaluate students' practical skills and overall mastery of Google Ads, Shopify Store Customization, and Shopify SEO through comprehensive hands-on assessment.
LAB PRACTICAL
1 class
CLASSES
| CLASS | TOPIC | TYPE |
|---|---|---|
| Class 1 | Final Exam – Google Ads, Shopify Store Customization & SEO | Lab |
CAREER PATH
E-commerce Digital Marketer, Google Ads Specialist, Shopify Store Developer (No-code), SEO Specialist (Shopify Focus), Performance Marketer, Paid Media Strategist, Freelance E-commerce Marketing Expert
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PRACTICAL LEARNING
Projects you'll actually build
Every project is portfolio-grade and presented with mockups, the way a client would receive it.
Keyword Research
Conduct keyword research for a given niche and create a spreadsheet with primary and secondary keywords, search volume, and difficulty.
Website Audit Report
Perform a technical SEO audit of a website using free tools (e.g., Screaming Frog, etc) and document the findings and recommendations.
SEO Sales Proposal
Prepare a comprehensive sales proposal for a client, presenting your keyword research and audit findings with a clear plan and pricing.
WordPress Blog Setup
Install WordPress on localhost and publish a basic blog post
Amazon Affiliate Niche Research
Identify a profitable niche for Amazon affiliate marketing and list 10 potential product keywords.
AI-Generated Article
Use an AI tool (like ChatGPT) to research and generate a draft for a 500-word article on a given topic.
Fiverr Gig Creation & Optimization
Create a complete Fiverr gig offering a basic SEO service (e.g., keyword research, on-page audit).
On-Page SEO Optimization
Optimize the published blog post for a target keyword (URL, meta title, meta description, headings, image alt text).
Off-Page Backlink Portfolio
Create 10 different types of free backlinks (Profile, Directory, Blog Comment, etc.) for a mock website.
Legit Account Creation & Optimization
Create a complete Legiit profile offering a basic SEO service (e.g., keyword research, on-page audit).
Google Business Profile Setup
Create a mock Google Business Profile for a local business or personal profile, optimizing all fields.
Facebook Page Creation & Optimization
Create and fully optimize a Facebook Business Page for a mock or real business, focusing on branding, keyword-rich content, and complete information architecture to maximize organic reach.
Facebook Ad Campaign Execution
Plan, build, and launch a complete end-to-end Facebook Ad campaign, targeting a specific funnel stage (Awareness, Engagement, or Lead Generation), and analyze its performance metrics.
Pixel & Conversion API Setup
Implement advanced tracking by installing the Facebook Pixel and configuring the Conversions API on a website to ensure accurate data collection for campaign optimization and attribution.
Messenger Chatbot Automation
Build an automated lead generation or customer service chatbot using ManyChat or Meta Business Suite to engage with page visitors and qualify leads without manual intervention.
Instagram Business Profile Creation & Optimization
Create and fully optimize an Instagram Business Profile for a mock or real brand, focusing on visual branding, keyword-rich bio, content strategy, and engagement features to maximize organic reach and audience growth.
Upwork Freelancer Profile & Proposal Setup
Create and fully optimize an Upwork freelancer profile, craft a winning proposal, and develop a strategic pricing model to attract high-value clients and secure projects in your chosen niche.
YouTube Channel Creation & Video SEO Optimization
Create and fully optimize a YouTube channel for a specific niche, develop a content strategy aligned with audience interests, and implement advanced video SEO techniques to maximize visibility, subscriber growth, and viewer retention.
LinkedIn Professional Branding & Content Strategy
Create and fully optimize a professional LinkedIn profile, develop a consistent content calendar focused on industry insights, and implement engagement strategies to build thought leadership and generate quality B2B leads.
Mailchimp Email Campaign & Automation
Create and execute a complete email marketing campaign using Mailchimp, including list building, segmentation, automated welcome sequences, and performance analysis to drive engagement and conversions.
Pinterest Business Account & Content Strategy
Create and optimize a Pinterest Business account, design and schedule keyword-rich Pins across multiple boards, and implement Rich Pins to drive website traffic and brand engagement.
TikTok Business Account & Viral Content Strategy
Create and optimize a TikTok Business account, produce engaging and trend-aligned video content, and implement growth strategies to increase followers, engagement, and brand visibility.
X (Twitter) Business Profile & Engagement Strategy
X (Twitter) Marketing make a project create and optimize an X (Twitter) Business profile, develop a content calendar with engaging tweets and threads, and implement interaction strategies to grow followers and enhance brand presence.
Social Media Budget Plan & Client Pitch Presentation
Develop a comprehensive social media budget plan for a mock business, and create a compelling client pitch presentation that outlines strategy, projected ROI, and campaign deliverables.
The Digital Marketing Funnel & Google Ads Audit
Map a real-world customer journey and analyze a live Google Ads campaign to understand the practical application of funnels, networks, and core metrics.
Build & Optimize a Google Search Campaign
Create a complete campaign strategy from scratch, including ad copy, extensions, and a plan for A/B testing, utilizing AI tools and optimization principles.
Merchant Center & Product Feed Optimization Audit
Set up a Google Merchant Center account and optimize a product data feed to ensure eligibility and maximize performance for Shopping ads.
Shopping & Performance Max Campaign Build
Launch a comprehensive Shopping campaign and a complementary Performance Max campaign, analyzing the strategic role of each.
YouTube Video Ads Campaign Setup & Scripting
Plan, target, and create a video ad campaign on YouTube, focusing on aligning campaign goals with audience targeting and compelling creative.
Display & Discovery Campaign Build with Attribution Analysis
Launch a visual awareness campaign across the Display and Discovery networks and analyze the results using different attribution models to understand the customer journey.
YouTube Video Ads Campaign Setup & Scripting
Plan, target, and create a video ad campaign on YouTube, focusing on aligning campaign goals with audience targeting and compelling creative.
Display & Discovery Campaign Build with Attribution Analysis
Launch a visual awareness campaign across the Display and Discovery networks and analyze the results using different attribution models to understand the customer journey.
Shopify Store SEO Audit & Optimization
Conduct a hands-on technical and on-page SEO audit of a live Shopify store, identifying critical issues and implementing actionable fixes to improve organic visibility.
Google Search Console Setup & SEO Analytics Reporting
Set up and verify a Google Search Console property, then analyze performance data to create a client-ready SEO performance report with strategic recommendations.
Final Integrated Project
Google Ads + Shopify Store + SEO
31+
more practical projects across the course modules.
CAREER OUTCOME
Where this course leads
-
STEP 01Career CounsellingCareer Counselling
Free consultation & path planning
-
STEP 02Admission & OnboardingAdmission & Onboarding
Enrol, orientation & kick-off
-
STEP 03Course StartCourse Start
4 month, 51 classes begin
-
STEP 04Learning & PracticeLearning & Practice
Theory, lab & AI workflows
-
STEP 05Project & Portfolio BuildingProject & Portfolio Building
27 client-grade builds
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STEP 06Assessment & CertificationAssessment & Certification
Viva, exam & course certificate
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STEP 07Career PreparationCareer Preparation
CV, interview & portfolio polish
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STEP 08Career & EarningCareer & Earning
Placement referral or freelance
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Career Opportunities After Diploma in Digital Marketing
Explore career opportunities in SEO, Google Ads, PPC, performance marketing, and Shopify eCommerce. Build practical digital marketing skills to help businesses increase online visibility, attract potential customers, generate leads, and grow sales across digital platforms.
Digital Marketing Specialist
SEO Specialist
Google Ads Specialist
Search Engine Marketing (SEM) Specialist
PPC Specialist
Performance Marketing Specialist
Paid Media Specialist
Ecommerce Marketing Specialist
Shopify SEO Specialist
Ecommerce SEO Specialis
Lead Generation Specialist
Conversion Rate Optimization (CRO) Specialist
Performance Marketing Analyst
Ecommerce Growth Executive
Digital Marketing Analyst
STUDENT REVIEWS
5.0 rated by our students
Rakib HasanNetwork Administrator
"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."
Farzana AkterNetwork Engineer
"The Computer Networking with CCNA course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."
Tanvir AhmedYouTube Editor
"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."
Nusrat JahanVideo Editor
"The Video Editing with Premiere Pro course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."
Arif Hossain3D Modeler
"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."
Jannatul Ferdous3D Artist
"The 3D Modeling & Rendering with Blender course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."
Mehedi HasanMarketing Executive
"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."
Sadia IslamDigital Marketer
"The Digital Marketing Professional course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."
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COURSE FAQ
Before you enroll
To enroll at Creative IT Institute, choose your preferred course and enroll online or in person at your nearest campus. If needed, our counsellors can help you pick the course that suits you best.
Our counsellors will help you choose the right course based on your interests and career goals.
Our courses run online, offline and in a hybrid format that combines both, so students can learn in the way that suits them.
Yes, you get direct support and guidance from experienced mentors throughout the course.
Yes. Creative IT Institute is ISO 9001 certified and issues a course certificate after you complete your assessments and projects.
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Try a free class before you enroll
Share your details and our team will reserve your seat in an upcoming free class of Diploma in Digital Marketing & Analytics.