01777308777
Creative IT Institute
5.0· 8+ reviews
440 students enrolled

Professional Google Ads and Shopify SEO

Online shopping is changing fast. Search is becoming more automated and AI-driven, and customers compare more options than ever before they buy. For ecommerce brands, being found is no longer just about having a good product. Whether you're a business owner, freelancer, or marketer, this training prepares you to drive real sales on Shopify with paid ads and search optimization.

DURATION
4 Months
PROJECTS
11
CLASSES
32
BONUS TRACK
10
Professional Google Ads and Shopify SEO course
Offline �� Theory + Lab Online live Recorded video
Overview Curriculum Projects Career Reviews FAQ
OVERVIEW

COURSE OVERVIEW

Master Google Ads and Shopify SEO through practical, industry-focused training. Learn keyword research, Search and Shopping campaigns, Merchant Center, conversion tracking, remarketing, product page optimization, and technical SEO. Build the skills to drive targeted traffic, increase ecommerce sales, and measure marketing performance with solid confidence and clarity.
  • 1. Google Ads Campaign Setup & Management
  • 2. Ecommerce Keyword Research & Buyer Intent
  • 3. Google Shopping & Merchant Center
  • 4. Conversion Tracking & Ecommerce Analytics
  • 5. Remarketing & Audience Targeting
  • 6. Shopify On-Page SEO & Product Optimization
  • 7. Technical SEO & SEO Audits
  • 8. AI-Powered Optimization & ROI Growth

Who it's for

Career switchers Career switchers
Experienced freelancers Experienced freelancers
Freelancers Freelancers
Students Students

Prerequisites

Basic English reading Basic English reading
Desktop or laptop Desktop or laptop
Fundamentals of the field Fundamentals of the field
Hands-on industry experience Hands-on industry experience

Our Facilities

24/7 Support 24/7 Support
Career Advancement Program Career Advancement Program
Career Placement Support Career Placement Support
CURRICULUM

6 Modules, 42 Classes

42 classes 11 projects 23 resources 7 recorded videos

Learn how Google Ads works—from fundamental ad ecosystem and account setup to creating high-performing campaigns using AI-driven ad copy, automated bidding, and campaign optimization practices.

ON CAMPUS THEORY
6 classes
LAB PRACTICAL
2 classes
RECORDED VIDEO
2 classes
CLASSES
CLASS TOPIC TYPE
Class 1 Digital Marketing Funnel & Google Ads Ecosystem & Career Opportunities Theory
Class 2 Creating a Google Ads Account & Billing, Payment & Structure Theory
Class 3 Google Ads Networks Overview & Basic Metrics (Impressions, Clicks) Recorded
Class 4 Varieties of Google Ads Networks - AdSense Overview, Core Metrics Foundation (Impressions, CTR, CPC, Quality Score) Theory
Class 5 Ads Transparency - Create Manager Account - Close Variant - Ad Rank Policy Theory
Class 6 Basic Ad Copy Principles & Intro to AI Tools Recorded
Class 7 Ad Copy & Extensions (AI-Powered Creation) Theory
Class 8 Campaign Settings, Budgets & Automated Bidding Theory
Class 9 Build a Complete Responsive Search Campaign Lab
Class 10 Dynamic Search Campaign, A/B Testing & Campaign Optimization Lab
CAREER PATH

Google Ads Specialist, PPC Executive, Performance Marketer, Search Engine Marketing (SEM) Manager, Digital Advertising Analyst, Freelance Google Ads Manager, Paid Media Strategist

Learn how to set up Google Merchant Center, optimize product feeds, run Shopping & Performance Max campaigns, track conversions, integrate GA4, and leverage AI-powered Demand Gen strategies for e-commerce growth.

ON CAMPUS THEORY
5 classes
LAB PRACTICAL
2 classes
ONLINE THEORY
1 class
RECORDED VIDEO
1 class
CLASSES
CLASS TOPIC TYPE
Class 1 Landing Page Optimization & Conversion Tracking Setup (GA-4 Linking) Recorded
Class 2 Landing Page Optimization - Conversion Tracking Setup - Linking Google Ads to GA-4 Theory
Class 3 GMC Setup & Product Feed Optimization Theory
Class 4 Advanced PMax Strategies & Audience Signals Online
Class 5 Shopping Campaigns Structure & Strategy Theory
Class 6 Advanced PMax Strategies & Audience Signals Theory
Class 7 Build Shopping/PMax Campaigns Lab
Class 8 Demand Gen vs Discovery – Placement Details & Demand Gen Setup Requirements Theory
Class 9 Set up AI-Powered Demand Gen Campaign Lab
CAREER PATH

Google Shopping Ads Specialist, E-commerce PPC Manager, Performance Marketer, Product Feed Optimization Expert, Google Merchant Center Specialist, Paid Media Strategist, Freelance Google Ads Expert (E-commerce Focus)

4 more modules to explore

FREE CLASS

Try a free class before you enroll

Share your details and our team will reserve your seat in an upcoming free class of Professional Google Ads and Shopify SEO.

PRACTICAL LEARNING

Projects you'll actually build

Every project is portfolio-grade and presented with mockups, the way a client would receive it.

The Digital Marketing Funnel & Google Ads Audit

The Digital Marketing Funnel & Google Ads Audit

Map a real-world customer journey and analyze a live Google Ads campaign to understand the practical application of funnels, networks, and core metrics.

Build & Optimize a Google Search Campaign

Build & Optimize a Google Search Campaign

Create a complete campaign strategy from scratch, including ad copy, extensions, and a plan for A/B testing, utilizing AI tools and optimization principles.

Merchant Center & Product Feed Optimization Audit

Merchant Center & Product Feed Optimization Audit

Set up a Google Merchant Center account and optimize a product data feed to ensure eligibility and maximize performance for Shopping ads.

Shopping & Performance Max Campaign Build

Shopping & Performance Max Campaign Build

Launch a comprehensive Shopping campaign and a complementary Performance Max campaign, analyzing the strategic role of each.

YouTube Video Ads Campaign Setup & Scripting

YouTube Video Ads Campaign Setup & Scripting

Plan, target, and create a video ad campaign on YouTube, focusing on aligning campaign goals with audience targeting and compelling creative

6+

more practical projects across the course modules.

CAREER OUTCOME

Where this course leads

  1. STEP 01
    Career Counselling
    Career Counselling

    Free consultation & path planning

  2. STEP 02
    Admission & Onboarding
    Admission & Onboarding

    Enrol, orientation & kick-off

  3. STEP 03
    Course Start
    Course Start

    4 month, 51 classes begin

  4. STEP 04
    Learning & Practice
    Learning & Practice

    Theory, lab & AI workflows

  5. STEP 05
    Project & Portfolio Building
    Project & Portfolio Building

    27 client-grade builds

  6. STEP 06
    Assessment & Certification
    Assessment & Certification

    Viva, exam & course certificate

  7. STEP 07
    Career Preparation
    Career Preparation

    CV, interview & portfolio polish

  8. STEP 08
    Career & Earning
    Career & Earning

    Placement referral or freelance

  9. JOB PLACEMENT Explore placement See how we help graduates land their first job. Learn more

Roles graduates move into

Creative IT's career placement department prepares your CV and portfolio and refers you to matched companies. We don't guarantee employment — outcomes depend on your own work.

Marketing Analytics Executive
Performance Marketing Manager
Performance Marketing Specialist
Performance Marketing Analyst
Conversion Rate Optimization (CRO) Specialist
Ecommerce Growth Executive
Ecommerce Growth Manager
Lead Generation Specialist
Ecommerce SEO Specialist
Ecommerce Marketing Specialist
Shopify SEO Specialist
PPC Specialist
Google Ads Specialist
Paid Media Specialist
Search Engine Marketing (SEM) Specialist
User Acquisition Specialist
STUDENT REVIEWS

5.0 rated by our students

Rakib HasanNetwork Administrator

"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."

Farzana AkterNetwork Engineer

"The Computer Networking with CCNA course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."

Tanvir AhmedYouTube Editor

"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."

Nusrat JahanVideo Editor

"The Video Editing with Premiere Pro course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."

Arif Hossain3D Modeler

"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."

Jannatul Ferdous3D Artist

"The 3D Modeling & Rendering with Blender course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."

Mehedi HasanMarketing Executive

"Lab support and mentor feedback were excellent. The portfolio I built here helped me get my first paid work."

Sadia IslamDigital Marketer

"The Digital Marketing Professional course was practical from day one. The mentors explained everything clearly and the projects helped me build real confidence."

COURSE FAQ

Before you enroll

To enroll at Creative IT Institute, choose your preferred course and enroll online or in person at your nearest campus. If needed, our counsellors can help you pick the course that suits you best.

Our counsellors will help you choose the right course based on your interests and career goals.

Our courses run online, offline and in a hybrid format that combines both, so students can learn in the way that suits them.

Yes, you get direct support and guidance from experienced mentors throughout the course.

Yes. Creative IT Institute is ISO 9001 certified and issues a course certificate after you complete your assessments and projects.

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